Mo Abudu’s EbonyLife Is Adopted By Harvard Business School (HBS) As A Case Study

EbonyLife CEO Mo Abudu shows so much excitement on the latest achievement by her organization. A collaboration between the organization and Harvard Business School.

“Hello beautiful people ❤️❤️❤️

I did not see this coming, but I’m giving God all the glory. Only HE could have made this possible

For the first time in history, a case study about a media company led by a female, African entrepreneur will be taught at Harvard Business School (HBS) to over 1,000 MBA students, as a part of the Required Curriculum Classes that all first-year students must take.


It’s been about a year in the making, in partnership with Harvard Business School professors and their research department.

EbonyLife turns ten next year, so the case study reflects on how we started and where we are today. It also reflects on many of the challenges we have had along the way and the consequences of some of the decisions we took.

It is such an honour for me to be on the Harvard Business School campus in Boston whilst this case study is being taught for the first time today. I get the opportunity to share the EbonyLife story with the students and faculty in person, and to answer their questions about our journey.

I am literally pinching myself

Pictured here with Professors Andy Wu and Feng Zhu, plus a few others for your viewing pleasure

My sincere thanks to the HBS staff and the EbonyLife team for making this possible.”

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