It’s painful to see South African rapper Nasty-C fall so hard after signing to Def Jam, one of the companies that has produced big superstars such as Jay-Z, Kanye West, Rihanna, Snoop Dogg, Justin Bieber, Rick Ross, and many others.
Nasty C is undoubtedly one of the most talented rappers in Africa, and we all hoped that his signing to Def Jam would elevate South African hip hop to a global level.
Unfortunately, the opposite happened. Nasty C’s career took a sharp decline after the release of “Zulu Man with Some Power.” He seems to be more focused on playing video games than making music now due to record label issues.
Def Jam has the resources to make even an average artist a star in less than a month, but it seems that these resources were not meant for African artists. Nasty C is not the only example. Several others signed to Def Jam’s African branch, and we haven’t heard from them since then.
As Africans, we need to stand up and build our industry ourselves. Don Jazzy and Olamide are excellent examples of this. Other African countries can learn from them, and we can excel
African Record Labels need to Stand Up !!
Source: Music Base Africa